Tiger Pan diseinatzailearen Zhong Yuan No. 1 Te-ontziratzea

Tiger Pan diseinatzailearen Zhong Yuan No. 1 Te-ontziratzea lana 2023 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2023

Zhong Yuan No. 1 Te-ontziratzea

diseinatzailea: Tiger Pan

Bezeroa: Xinyang Wenxin Tea Co., Ltd

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Zhong Yuan No. 1 Te-ontziratzea Diseinuari Buruz

Zhong Yuan No. 1 Maojian tearentzako ontziratze-diseinu bat da, terrazetan landatzen den Txinako te tradizionala. Tearen zaporea arina eta leuna denez, ontzia sotila eta fina mantendu da. Te-poteak latorriz eginda daude, erliebe eta urrezko estanpazioarekin, eta akabera mateak eta bernizatuak konbinatzen dira. Potearen tapadun formak kapela daraman te-biltzaile bat gogorarazten du. Kanpoko kutxa paper pertsonalizatuz eginda dago eta te-nekazarien etxe zaharretako leiho-markoetan inspiratutako uhal formadun batez ixten da. Benetako te-hostoek apaintzen dute uhala.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Zhong Yuan No. 1 Te-ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Zhong Yuan No. 1 Te-ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Zhong Yuan No. 1 Te-ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Neurriak eta Ontziratzea: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Etiketak: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Produkzio Teknologia: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Diseinu Erronka: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Ikerketa: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspirazioa: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Proiektuaren Iraupena: The project lasts 4 month, designed in Shenzhen
Eragiketa Fluxua: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patenteak: Tiger Pan
Taldekideak: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Irudi Kredituak: Tiger Pan