Jin Zhang diseinatzailearen Tsingtao 9 Degrees Garagardo Ontzi Bat

Jin Zhang diseinatzailearen Tsingtao 9 Degrees Garagardo Ontzi Bat lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2023

Tsingtao 9 Degrees Garagardo Ontzi Bat

diseinatzailea: Jin Zhang

Bezeroa: Tsingtao Beer

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Tsingtao 9 Degrees Garagardo Ontzi Bat Diseinuari Buruz

Tsingtao Beer Txinako garagardo marka ospetsuenetako bat da. Marka nabarmenduz, markaren aldeak probintzia bakoitzaren tokiko ezaugarriak erakutsi behar ditu. Diseinatzaileak Hubei'en "Yellow Crane Tower" adierazgarriena erabiltzen du. tokiko ezaugarriak erakusteko. Horrez gain, Xiangyun, Crane eta botila-lepoa "Phoenix Feather" (Hubeik oso gustuko du Phoenix) irudi osoa malgutu; Aldi berean, nabarmendu "9 gradu", produktuaren salmenta punturik handiena, salmentak modu eraginkorrean sustatzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Tsingtao 9 Degrees Garagardo Ontzi Bat Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Tsingtao 9 Degrees Garagardo Ontzi Bat oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Tsingtao 9 Degrees Garagardo Ontzi Bat beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Neurriak eta Ontziratzea: Width 65mm x Depth 65mm x Height 265mm
Etiketak: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Produkzio Teknologia: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Diseinu Erronka: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Ikerketa: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspirazioa: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Proiektuaren Iraupena: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Eragiketa Fluxua: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patenteak: Intellectual property/patents/copyrights owned by Tsingtao Brewery