Jingzhang Xiao and Dongyan Ruan diseinatzailearen Ocean Blue Edari Alkoholdunen Ontziratzea

Jingzhang Xiao and Dongyan Ruan diseinatzailearen Ocean Blue Edari Alkoholdunen Ontziratzea lana 2023 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2023

Ocean Blue Edari Alkoholdunen Ontziratzea

diseinatzailea: Jingzhang Xiao and Dongyan Ruan

Bezeroa: Jiangsu Yanghe Distillery Co., Ltd

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

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Koloreak

Diseinua

Ocean Blue Edari Alkoholdunen Ontziratzea Diseinuari Buruz

Ocean Blue baijiu izpiritu baterako ontziratze diseinu bat da. Botilak Fibonacci espiralaren proportzioak jarraitzen ditu, forma orekatu eta dinamiko bat emanez, eskuan hartzeko eta irekitzeko erraza. Goiko zatia hondartzako hondarra gogorarazten duten ziztada urrekaraz akabatua dago, eta beheko zatia itsas urdinez tindatua dago. Kobrezko plaka litografia, katilur-begi teknika eta erliebe lana erabiltzen dira gainazalaren testura hobetzeko. Kanpoko kutxa kartoi gris paperez eginda dago, barruan kartoi zuria, espuma xafla eta ehunezko blister batekin. Kodetutako sistema batek botila, kutxa eta kaxa bakoitza lotzen ditu, produktua faltsifikaziotik babesten laguntzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Ocean Blue Edari Alkoholdunen Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Ocean Blue Edari Alkoholdunen Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Ocean Blue Edari Alkoholdunen Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Neurriak eta Ontziratzea: 140mmx115mmx320mm，
Etiketak: crafts, Baijiu, spirit, packaging, art
Produkzio Teknologia: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Diseinu Erronka: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Ikerketa: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspirazioa: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Proiektuaren Iraupena: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Eragiketa Fluxua: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Taldekideak: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin