Elena Gamalova diseinatzailearen Al Mocha Port Kafe-Ontzia Ontzi

Elena Gamalova diseinatzailearen Al Mocha Port Kafe-Ontzia Ontzi lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2022

Al Mocha Port Kafe-Ontzia Ontzi

diseinatzailea: Elena Gamalova

Bezeroa: Al Mocha Port

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Al Mocha Port Kafe-Ontzia Ontzi Diseinuari Buruz

Saudi Arabiako Al Mocha porturako ontzien diseinu sorta bat. Diseinua historian, kulturan eta jatorrian inspiratuta dago, benetakotasuna eta esperientzia indartzen dituen identitatea sortzeko. Ontzia garbia, ulergarria, bereizgarria eta ez da informazioz gainkargatuta, iragana eta oraina zubi eginez. Itsas urdina, baso berdea eta urre koloreek bezeroen arreta erakartzea dute helburu. Alboetako kafearen ilustrazioak fabrikatzaileak produktuaren aukeraketarekin duen jarrera arretatsua azpimarratzen du. Etiketatze sistema malgu bati esker, markak eskaintza erraz egokitzen du, urtean zehar.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Al Mocha Port Kafe-Ontzia Ontzi Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Al Mocha Port Kafe-Ontzia Ontzi erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Al Mocha Port Kafe-Ontzia Ontzi jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Neurriak eta Ontziratzea: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Etiketak: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Produkzio Teknologia: Aluminum Stand Up Pouch, flat bottom, quad seal.
Diseinu Erronka: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Ikerketa: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Inspirazioa: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Proiektuaren Iraupena: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Eragiketa Fluxua: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Irudi Kredituak: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova