Jiawei Wu diseinatzailearen Meandre Perfume-botila, Perfume-ontziratzea

Jiawei Wu diseinatzailearen Meandre Perfume-botila, Perfume-ontziratzea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2022

Meandre Perfume-botila, Perfume-ontziratzea

diseinatzailea: Jiawei Wu

Bezeroa: Jiawei Wu Design

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#137809 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Meandre Perfume-botila, Perfume-ontziratzea Diseinuari Buruz

Meandre natur perfume-marka baterako sortutako botila eta ontziratze-diseinua da. Izena ibai baten bihurguneak esan nahi duen frantsesezko hitz batetik dator. Diseinuak baso batean noraezean ibiltzearen esperientzia murgiltzailea eskaini nahi du. Tapoiak adar makurtu baten forma jarraitzen du, eta botila Ipar Amerikako intxaurrondo egurrez egina dago, egur-makurtze prozesu bidez itxuratua. Informazio-txartel batek argazki bat eta usaina inspiratu zuen Frantziako landa-eremuko basoaren deskribapena dakartza. Usainean nota basoti eta naturalak soilik erabili dira.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Meandre Perfume-botila, Perfume-ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Meandre Perfume-botila, Perfume-ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Meandre Perfume-botila, Perfume-ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Neurriak eta Ontziratzea: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Etiketak: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Produkzio Teknologia: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Diseinu Erronka: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Ikerketa: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Inspirazioa: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Proiektuaren Iraupena: The project started in 2020 and finished in 2021.
Eragiketa Fluxua: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patenteak: Jiawei Wu
Taldekideak: Jiawei Wu
Irudi Kredituak: Design:Jiawei Wu
Photo Credits: Sonia Szostak