Jie Yang diseinatzailearen Gift of Huangyao Saltsa Ontziratzea

Jie Yang diseinatzailearen Gift of Huangyao Saltsa Ontziratzea lana 2022 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2022

Gift of Huangyao Saltsa Ontziratzea

diseinatzailea: Jie Yang

Bezeroa: Decelent

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

12,137

Egiaztatutako Sari Irabazlea

#136027 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Gift of Huangyao Saltsa Ontziratzea Diseinuari Buruz

Huangyaoren Oparia Txinako Guangxi probintziako Huangyao herri zaharrean egindako gozagarri-saltsa baten opari-ontziratze diseinua da. Zulatuz landutako paperezko hiru geruza bata bestearen atzean jarrita daude, hiru dimentsioko eszena bat osatuz. Kanpoko geruzak atebideak, arkuak eta zubiak erakusten ditu. Erdiko geruzak pabiloiak eta bertako bizimodua erakusten ditu. Barneko geruzak mendiak eta ibaiak erakusten ditu. Antolaketa horrek Txinako patio tradizionaleko etxe bat gogorarazten du. Botilaren tapak harri urdinezko bide baten forma hartzen du. Paper degradagarria erabiltzen da material nagusi gisa.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Gift of Huangyao Saltsa Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Gift of Huangyao Saltsa Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Gift of Huangyao Saltsa Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Neurriak eta Ontziratzea: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Etiketak: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Produkzio Teknologia: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Diseinu Erronka: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Ikerketa: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspirazioa: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Proiektuaren Iraupena: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Eragiketa Fluxua: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Taldekideak: Jie Yang