Luo Heng diseinatzailearen Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea

Luo Heng diseinatzailearen Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea lana 2022 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2022

Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea

diseinatzailea: Luo Heng

Bezeroa: Laboratory and Hopeful

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea Diseinuari Buruz

Guizhou Moutai Maoyuan Jiu Txinako likore baten ontziratze diseinua da. Botila beira harea-birrinketa prozesuarekin egina dago, eta urre arrosa koloreko logotipo enbutitua du. Lepoa metal-lainoztatze prozesuarekin akaberatua dago, eta tapoiaren goialdea beira imitatuarekin enbutitua dago. Kanpoko kutxak beroz zigilatzea eta enbutiketa erabiltzen ditu. Berde ilunak eta urreak osatzen dute kolore-eskema nagusia. Olatu-ereduek ekoizpenean erabiltzen den Chishui ibaia dute erreferentzia gisa, eta tapoiko jainkosa hegalari batek eta lepoko pinu-adarrekiko lertxun batek Txinako ohiko motiboei jarraitzen diete.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Guizhou Moutai Maoyuan Jiu Primary Function: Likore Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Neurriak eta Ontziratzea: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Etiketak: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Produkzio Teknologia: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Diseinu Erronka: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Ikerketa: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Inspirazioa: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Proiektuaren Iraupena: The project started in November 2019 in Jiangxi and finished.
Eragiketa Fluxua: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Taldekideak: Luo Heng
Irudi Kredituak: Luo Heng