Sasha Sharavarau diseinatzailearen The Treasure of Zbojniks Botilaren Etiketa

Sasha Sharavarau diseinatzailearen The Treasure of Zbojniks Botilaren Etiketa lana 2022 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2022

The Treasure of Zbojniks Botilaren Etiketa

diseinatzailea: Sasha Sharavarau

Bezeroa: St. Nicolaus (client company); Zbojnicka (brand)

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

The Treasure of Zbojniks Botilaren Etiketa Diseinuari Buruz

Zbojnik-en Altxorra Zbojnicka fruta-destilatuentzako etiketa-diseinu bat da. Zbojnicka hitzak eslovakieraz Zbojnik bati dagokiona esan nahi du. Zbojnik-ak morrontzaren aurkako matxinadetan parte hartu zuten lapurrak ziren, eta jendeak uste zuen altxorrak ezkutatzen zituztela Eslovakiako mendietan. Etiketak destilatuak Zbojnik-en altxor gisa aurkezten ditu. Goialdean Velky Rozsutec mendia ageri da, eta eskualde desberdinetako apaingarri eslovakiarrek diseinua inguratzen dute. Grabatu-estiloko ilustrazioak bi koloretan inprimatuta daude testura leuneko krema koloreko paper matean. Produktuaren izena urrezko erliebe bidez aplikatuta dago.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

The Treasure of Zbojniks Botilaren Etiketa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. The Treasure of Zbojniks Botilaren Etiketa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. The Treasure of Zbojniks Botilaren Etiketa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Neurriak eta Ontziratzea: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Etiketak: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Produkzio Teknologia: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Diseinu Erronka: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspirazioa: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Proiektuaren Iraupena: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Eragiketa Fluxua: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Taldekideak: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Irudi Kredituak: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)