Yuta Takahashi diseinatzailearen Miltos Botchan Ressha Txokolate Ontziratzea

Yuta Takahashi diseinatzailearen Miltos Botchan Ressha Txokolate Ontziratzea lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2021

Miltos Botchan Ressha Txokolate Ontziratzea

diseinatzailea: Yuta Takahashi

Bezeroa: Miltos

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Miltos Botchan Ressha Txokolate Ontziratzea Diseinuari Buruz

Miltos Botchan Ressha 130 urte baino gehiagoko historia duen lokomotora baten eta txokolategile baten arteko lankidetzarako sortutako txokolate ontzia da. Kutxa berde ilun koloreko paper finez egina dago, kolore hori trenaren pinturari eta matcha txokolateari erreferentzia egiten diona. Lokomotora foliazio beltz mate bidez erreproduzitzen da, benetako trenaren argazkietan oinarrituta. Logotipoa eta produktuaren izena urre koloreko folia matez estanpatuta daude. Txokolatean labirinto gisa marraztutako ibilbide-mapa bat grabatuta dago. Erantsitako txartel batek geltoki bakoitza eta ibilbidea azaltzen ditu.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Miltos Botchan Ressha Txokolate Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Miltos Botchan Ressha Txokolate Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Miltos Botchan Ressha Txokolate Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: A collaborative product and package between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The package's form has a sense of luxury reminiscent of perfume, with precise train drawings that would make fans groan reproduced with foil stamping. The deep green of the package symbolizes the trade color of the train and the color of matcha chocolate. The chocolates are decorated with the motif of an actual route map, adding a touch of playfulness.
Neurriak eta Ontziratzea: Box: 101.6mm x 101.6mm x 12.7mm (Uses deep green fine paper. The locomotive is matte black foil stamped. The logo and product name are stamped with matt gold foil.)
Card: 250mm x 83mm
Chocolate: 76.5mm x 76.5mm x 5.5mm
Etiketak: Branding, Packaging, Chocolate, Foil stamping, Maze, Food, Art deco, Japan
Produkzio Teknologia: It has been manufactured with accuracy, artistry and entertainment. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The printing uses matte black foil stamping to express the train's calm texture. The line width seeks maximum tenuity through repeated trial production. The lines and logos engraved on the chocolate are designed to have a depth measurable in microns, so that beautiful shadows appear.
Diseinu Erronka: The most difficult task is to accurately reproduce the design applied to chocolate. Many trials were made to engrave an accurate pattern on the chocolate, which crumbles easily, giving it an artistic finish. Keeping in mind that the role and beautiful form of the train exist when it's running, the drawing of the train is arranged so as to surround the package, and the static package expresses the dynamic role of a train that has been running for many years.
Ikerketa: The elements necessary to raise chocolate to gourmet status without compromising essence are being researched. A conclusion was reached about how fragrance is an important component, and a package produced that creates an impression of perfume. This locomotive, rugged but with a petite and cute side, is expressed through drawings and a maze of maps. The mechanical and cultural features have been extracted to create something to be enjoyed by children and adults alike.
Inspirazioa: The creator was inspired by two people who produce things without compromise. The original appearance of the train is accurately reproduced in the package. Through the elements of design that capture the locomotive's steampunk feel in a good way, one can enjoy its original charm. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The contrast and fusion of two different designs is related to their collaboration.
Proiektuaren Iraupena: The project started in Japan in July 2019 and ended in February 2020. It was announced in September 2020.
Eragiketa Fluxua: It was designed to give the consumer a cultural experience that will improve their life by eating this chocolate. The perfume-inspired packaging takes them to a new frontier, to enjoy the mellow aroma of chocolate made from real cocoa. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs. In addition, each stop and route map is explained on the attached card. Eating enhances creativity, leading to a time of refinement.
Taldekideak: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Irudi Kredituak: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020