Armeanu Creative Studio diseinatzailearen Smoked Trout Elikagaien Ontziratzea

Armeanu Creative Studio diseinatzailearen Smoked Trout Elikagaien Ontziratzea lana 2021 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2021

Smoked Trout Elikagaien Ontziratzea

diseinatzailea: Armeanu Creative Studio

Bezeroa: Valeputna

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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#119796 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Smoked Trout Elikagaien Ontziratzea Diseinuari Buruz

Smoked Trout arrainaren produktu ketuentzako ontziratze diseinu bat da. Ontzia kraft kartoiz egina dago, urrezko xaflarekin eta bernizaketa selektiboarekin. Eredu zirkular batek, kartoia mozteko erabilitako Erdi Aroko ate formak eta urrezko zigilu batek tradizioa, ondarea eta osagai naturalak adierazten dituzte. Zigiluak eta ate formak produktu sorta osoan zehar agertzen dira jarraitutasuna adierazteko. Tolestutako paketeak 11,5 x 25 zentimetro neurtzen ditu. Forma trinkoak produktua erraz sartzeko eta ixteko aukera ematen du, bai eta biltegiratze, garraio eta apaletako erakusketa erraza ere.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Smoked Trout Elikagaien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Smoked Trout Elikagaien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Smoked Trout Elikagaien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Neurriak eta Ontziratzea: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etiketak: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Produkzio Teknologia: The packaging is made of kraft carton, has golden folio and selective varnishing.
Diseinu Erronka: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Ikerketa: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspirazioa: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Proiektuaren Iraupena: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Eragiketa Fluxua: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patenteak: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Taldekideak: Armeanu Ana
Armeanu Catalin
Irudi Kredituak: Main Image and optional images - Armeanu Creative Studio SRL - Romania