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Sunhwa Lee and Wenyuan Chen diseinatzailearen Constellation Metxero Bilgarria

Sunhwa Lee and Wenyuan Chen diseinatzailearen Constellation Metxero Bilgarria lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.


UrreOntziketa· 2021

Constellation Metxero Bilgarria

diseinatzailea: Sunhwa Lee and Wenyuan Chen

Bezeroa: Zippo (China) Outdoor Products Co., Ltd.

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Constellation Metxero Bilgarria Diseinuari Buruz

Constellation edizio mugatuko bilgarri diseinu bat da, metxero bildumagarrientzat sortua. Bilgarria bere gainazaleko puntu txikien bidez pizten da, eta argiak banan-banan piztu daitezke zodiako ikur desberdinak osatzeko. Efektuaren amaieran, argiak poliki-poliki pizten eta itzaltzen dira. Argi efektua USB kable batekin karga daiteke eta hamabi ordu irauten du guztiz kargatuta dagoenean. Metxeroak imanen bidez eusten dira barruko bilgarriari, eta horrela kutxa erakusleiho gisa ere erabil daiteke. Atzealdean ezkutuko barra triangeluar bat tolestu daiteke bilgarria zutik jartzeko. Papera da erabilitako material nagusia.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Constellation Metxero Bilgarria Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Constellation Metxero Bilgarria oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Constellation Metxero Bilgarria desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak
The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Neurriak eta Ontziratzea
Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Etiketak
Zippo, lighter, packaging, packaging design, innovative, inspiring
Produkzio Teknologia
The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Diseinu Erronka
To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Ikerketa
Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Inspirazioa
The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Proiektuaren Iraupena
The project started in April 2020 and launched in February 2021 in China.
Eragiketa Fluxua
The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Patenteak
Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Taldekideak
Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen
Irudi Kredituak
©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.

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Diseinu Onak Aintzatespen Handia Merezi Du

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