Nicholas McMillan diseinatzailearen Island Rain Spiked Sparkling Seltzer Packaging

Nicholas McMillan diseinatzailearen Island Rain Spiked Sparkling Seltzer Packaging lana 2021 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2021

Island Rain Spiked Sparkling Seltzer Packaging

diseinatzailea: Nicholas McMillan

Bezeroa: Omaha Brewing Company

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

11,186

Egiaztatutako Sari Irabazlea

#112913 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Island Rain Spiked Sparkling Seltzer Packaging Diseinuari Buruz

The brand and can designs for Omaha Brewing Company’s newest product, Island Rain, is inspired by island and beach-themed typography and subtly incorporates existing elements that can be easily distinguishable by those familiar to OBC, but not key to understanding the new spiked seltzer brand. The clean, crisp, white can is contrasted with splashes of color establishing a design language intended to target a younger consumer with easily identifiable flavors. Sold in an international market, Island Rain and Omaha Brewing Company look to positively impact the growing spiked seltzer market.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Island Rain Spiked Sparkling Seltzer Packaging Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Island Rain Spiked Sparkling Seltzer Packaging oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Island Rain Spiked Sparkling Seltzer Packaging beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The new logo is inspired by island and beach-themed typography while subtly incorporating elements that are easily distinguishable by those familiar with OBC, but not key to understanding the Island Rain brand.

A clean and crisp white can design compliments the logo and establishes a design language which will speak to a younger market, as well as, appeal to those who already enjoy Island Rain. Splashes of color allows for a consistent design with easily identifiable flavors.
Neurriak eta Ontziratzea: 12 FL OZ Aluminum
Can Height 413mm
Diameter 211mm
Etiketak: packaging, typography, clean, crisp, bright
Produkzio Teknologia: The initial design was intended to be printed directly on substrate, instead the client decided to continue using shrink wrapped cans for the current production run.
Diseinu Erronka: The most difficult challenge was to create a new and unique design that fulfilled the request of the client while not alienating a dedicated community who was already invested in the brewery.

Furthermore, a priority of this initiative was to produce a design that would allow for the lowest production cost available. Producing an eye-catching design that had to solve many marketing problems with a limited color palette also proved to be a challenge.
Ikerketa: Research Objectives
To determine how to distinguish OBCs new sparkling spiked seltzer from their existing beer products while also creating a product that would compete in a crowded market.

Research Methodology
Review of current client product design and that of potential competitors was observed. As the primary designer of past designs, I had knowledge of the aesthetic which the client wanted to move away from.

Data Collection
Qualitative

Participants and Experiments
Test market groups were introduced to the new product line to receive feedback before final production.
Inspirazioa: Inspired by the crisp, refreshing taste and flavors of the low calorie refreshment brewed in S. Georgia, the design looked to distinguish Island Rain as a unique product line that would be sold to international markets.
Proiektuaren Iraupena: The project started in October 2019 in Omaha, Georgia USA and concluded in January 2020. Island Rain is now being distributed to international markets arriving on shelves in Guatemala in September 2020.
Eragiketa Fluxua: Pop open a can and enjoy the beverage that is Island Rain.