Pufine Advertising Ltd. Co. diseinatzailearen Liu Fangling Errefau Ozpinetuaren Ontziratzea

Pufine Advertising Ltd. Co. diseinatzailearen Liu Fangling Errefau Ozpinetuaren Ontziratzea lana 2021 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2021

Liu Fangling Errefau Ozpinetuaren Ontziratzea

diseinatzailea: Pufine Advertising Ltd. Co.

Bezeroa: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#111775 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Liu Fangling Errefau Ozpinetuaren Ontziratzea Diseinuari Buruz

Liu Fangling errefau ozpinetuarentzako opari-kutxa baten ontziratze diseinua da. Kanpoko kutxan ama-alaba bat mendian errefauak landatzen ari diren eszena bat marraztuta dago, produktua egiten dutenekin lotzen duen istorio bat. Barruko kutxak errefau baten forma du, lurretik errefau bat ateratzen den unea gogoratuz. Kanpoko ontziratzea paperez egina dago, beraz birziklagarria da eta modu naturalean degradatzen da. Portzio bakoitza aluminiozko xafla arin batez egindako edukiontzi batean itxita dago, higienikoa eta garraiatzeko erraza. Erabili ondoren, errefau formako kutxak objektu txikiak gorde ditzake.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Liu Fangling Errefau Ozpinetuaren Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Liu Fangling Errefau Ozpinetuaren Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Liu Fangling Errefau Ozpinetuaren Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Neurriak eta Ontziratzea: 100 mlx6 pot; Outer box size: 350X140X65mm
Etiketak: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Produkzio Teknologia: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Diseinu Erronka: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Ikerketa: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspirazioa: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Proiektuaren Iraupena: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Eragiketa Fluxua: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Taldekideak: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai