Giovanni Murgia diseinatzailearen Cera Una Volta Ardoaren Etiketa Ontzi

Giovanni Murgia diseinatzailearen Cera Una Volta Ardoaren Etiketa Ontzi lana 2021 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2021

Cera Una Volta Ardoaren Etiketa Ontzi

diseinatzailea: Giovanni Murgia

Bezeroa: Cantine Chessa

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Cera Una Volta Ardoaren Etiketa Ontzi Diseinuari Buruz

Cera Una Volta ardoa ez ezik, iraganera jauzi bat da. Arbasoen irakaspenak eta garai bateko ardogintza teknikak altxortuz harribitxi enologiko txiki bat sortzeko ametsetik sortu zen. Ardoaren sormen-kontzeptuaren ideiak, etiketan dagoen ilustrazioak ondo irudikatzen duen maitagarri-ipuinaren hiperbolaren sinpletasunean, ardo honen jaiotzaren eta ekoitzi zuenaren istorioa kontatzen du. Aukeratutako estiloa nahita ipuina da, Vermentinoren estilo klasikotik oso desberdina den ardoari ukitu magikoa emateko.

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Urrezko Saria A' Design Award Sariari Buruz

Cera Una Volta Ardoaren Etiketa Ontzi Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Cera Una Volta Ardoaren Etiketa Ontzi oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Cera Una Volta Ardoaren Etiketa Ontzi desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Neurriak eta Ontziratzea: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Etiketak: wine, packaging, illustration, label design
Produkzio Teknologia: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Diseinu Erronka: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Ikerketa: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspirazioa: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Proiektuaren Iraupena: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Eragiketa Fluxua: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Taldekideak: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Irudi Kredituak: 3D Render: Bruno Haver
Photography: Giovanni Murgia