Ion Avram diseinatzailearen Enkindle Txokolate Kutxa

Ion Avram diseinatzailearen Enkindle Txokolate Kutxa lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Enkindle Txokolate Kutxa

diseinatzailea: Ion Avram

Bezeroa: Ion Avram

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Enkindle Txokolate Kutxa Diseinuari Buruz

Enkindle txokolate ilun mini tabletentzat diseinatutako kutxa bat da, bi zaporetan: txilia eta limoia piperrarekin. Diseinuak bi kutxa elkartzen ditu, pop-up txartel baten azal gisa balio dutenak. Behin zabalduta, txartelak hiru dimentsiotako irudi moztuetan kontatutako istorio bat erakusten du. Barrualdeko irudi moztuek mini tabletak erakusten dituzte, txiliaren zaporerako sumendi baten forman eta limoi eta piperraren zaporerako urrezko lingote altxor baten forman. Erreferentzia horrek iraganera garamatza, espeziak urrea bezain baliotsuak zirenean. Kutxa kartoiz eginda dago eta txokolatea jan ondoren gorde daiteke.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Enkindle Txokolate Kutxa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Enkindle Txokolate Kutxa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Enkindle Txokolate Kutxa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The concept is a double box of black chocolate mini-tablets, that come in two flavors: chili and lemon with pepper. The two boxes are the covers of a pop-up card, which, once unfolded, reveals the illustrated story of the product in three dimensional cut outs. The inner side of the packaging displays the mini-tablets through a direct cut out in the box, shaped as a volcano for chili, and shaped as gold bar treasure for lemon and pepper.
Neurriak eta Ontziratzea: 35cm x23cm x2cm the cardboard folded and 35cm x23cm x1cm each box. 5cmx5cm chocolate minitablets
Etiketak: enkindle, chili chocolate, lemon and pepper chocolate, sea monsters,chocolate legends, chocolate spices pop up card chocolate box
Produkzio Teknologia: The box is made of cardboard. The box die cut allows the transportation of the unfolded boxes for logistic efficiency. The pattern of the box in made in CMYK to which two Pantone colors are added. The finishing is realized with matte coating and hot foil red and gold. When the box is open similarly to a book, on the inside of each one there are two cut outs that permit visibility to the chocolate mini tablets, the latter becoming elements of the box design.
Diseinu Erronka: The main challenge was conceiving the shape of the box so that it looks as appealing closed as it does open as a book. The second challenge was the sizing of the cutouts in the inside, cutouts that allow seeing the chocolate minitablets.
Ikerketa: We checked the originality of the pop up box concept in various FMCG areas related to cardboard packaging in general, not limited to chocolate goods. The research was made in the online environment and took two months. We also looked into linking chocolate goods to non-sweet ingredients within a story concept and we found none.
Inspirazioa: The inspiration came from the exotic, spicy flavors which are targeted at a rather limited audience, compared to the sweet ones. Visually, the two spicy flavors were interpreted through graphic elements, such as the eyes represented on the cover, which generate a strong sensory reaction. In ancient times, spices were just as valuable as gold. Back then, the ships carrying the precious spices would spread legends and stories on their way back.
Proiektuaren Iraupena: The projects started in November 2019 in Bucharest and finished in January 2020 in Bucharest
Eragiketa Fluxua: The box of chocolate has a secondary function: it becomes a ludic, narrative object that makes the buyer keep it after having enjoyed the product. The chocolate and the pop up cards are both products designed to be offered as gifts. The fact of selling together two different varieties in two boxes makes it alluring for the buyer and the story unfolding in 3D is the surprise element.
Irudi Kredituak: Image #1: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #2: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #3: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019
Image #4: Designer/Illustrator/Creator Ion Avram, Dear Brand, 2019