Mengniu Dairy diseinatzailearen Shiny Meadow A2 Esne Botila

Mengniu Dairy diseinatzailearen Shiny Meadow A2 Esne Botila lana 2020 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2020

Shiny Meadow A2 Esne Botila

diseinatzailea: Mengniu Dairy

Bezeroa: China Mengniu Dairy Company Co., Ltd.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

28,232

Egiaztatutako Sari Irabazlea

#101529 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Shiny Meadow A2 Esne Botila Diseinuari Buruz

Shiny Meadow A2 esne freskorako diseinatutako botila da. Botila iragazkortasun handiko PET materialez egina dago, eta horrek beiraren testura ematen dio. Forma esne beirazko botila europar klasikoan oinarritzen da, eta modu modernoan berridatzita dago. Eremu garden zabal batek barruko esnea erakusten du, eta, hala, produktua zuzenean ikus daiteke. Erdian dagoen A2 marka handi bat elikadura-piramide batekin konbinatzen da, markaren irudia osatzeko. Botilak 720 ml-ko edukiera du, eta gehienez 80 mm-ko diametroa eta 238 mm-ko altuera ditu. Diseinuak sinpletasuna eta garbitasuna adierazi nahi ditu.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Shiny Meadow A2 Esne Botila Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Shiny Meadow A2 Esne Botila erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Shiny Meadow A2 Esne Botila jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Neurriak eta Ontziratzea: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Etiketak: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Produkzio Teknologia: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Diseinu Erronka: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Ikerketa: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspirazioa: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Proiektuaren Iraupena: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Eragiketa Fluxua: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patenteak: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Taldekideak: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Irudi Kredituak: .