Katsunari Shishido diseinatzailearen Kuniichi Janari Pakete

Katsunari Shishido diseinatzailearen Kuniichi Janari Pakete lana 2020 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2020

Kuniichi Janari Pakete

diseinatzailea: Katsunari Shishido

Bezeroa: Cocodoru

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Kuniichi Janari Pakete Diseinuari Buruz

Tsukudani Japoniako kontserbatutako janari tradizionala ez da oso ezaguna munduan. Soja saltsan oinarritutako egositako platera, hainbat itsaski eta lurraren osagaiak konbinatuz. Pakete berriak Japoniako patroi tradizionalak modernizatzeko eta osagaien ezaugarriak adierazteko diseinatutako bederatzi etiketa biltzen ditu. Markaren logotipo berria tradizio hori jarraitzeko itxaropenarekin diseinatu da hurrengo 100 urteetan.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Kuniichi Janari Pakete Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Kuniichi Janari Pakete oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Kuniichi Janari Pakete desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Neurriak eta Ontziratzea: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Etiketak: japanese, food, package, graphic, textile, pattern, illustration, colorful
Produkzio Teknologia: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Diseinu Erronka: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Ikerketa: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspirazioa: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Proiektuaren Iraupena: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Eragiketa Fluxua: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.