Chao Xu diseinatzailearen Happiness Mooncake Pakete

Chao Xu diseinatzailearen Happiness Mooncake Pakete lana 2020 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2020

Happiness Mooncake Pakete

diseinatzailea: Chao Xu

Bezeroa: La Maison Bakery

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Happiness Mooncake Pakete Diseinuari Buruz

Happiness mooncake paketeak opari-sorta multzoa da, egitura eta grafiko desberdinak dituzten bost kutxek osatutakoa. Inbetween Creative diseinu taldeak bertako jendeak udazkeneko erdialdeko jaialdia nola ospatzen duen irudikatu zuen, estilo txinatarraren ilustrazioa erabilita. Ilustrazioak bertako eraikinak eta udazken erdialdeko jarduerak erakusten ditu, esaterako, dragoi itsasontzien lasterketa, bateria jotzen. Opari paketeen diseinu honek ez du elikagai edukiontzi gisa jarduten, baizik eta oroigarri bat ere bada Shien hiriko kultura sustatzeko.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Happiness Mooncake Pakete Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Happiness Mooncake Pakete oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Happiness Mooncake Pakete beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Neurriak eta Ontziratzea: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Etiketak: package design, logo, handrawing, typography
Produkzio Teknologia: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Diseinu Erronka: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Ikerketa: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Inspirazioa: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Proiektuaren Iraupena: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Eragiketa Fluxua: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patenteak: Trademark(2019) La Maison Bakery
Taldekideak: Creative Director: Chao Xu
Illustration: Danlin Zhang
Irudi Kredituak: Collaterals and graphic design items: Chao Xu
Photography: Inlight