Disainilahendus Mi Watch Li Bai Nutikella pakend, autor Xiaomi

Disainilahendus Mi Watch Li Bai Nutikella pakend, mille autor on Xiaomi, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Mi Watch Li Bai Nutikella pakend

disainer: Xiaomi

Klient: Xiaomi

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Mi Watch Li Bai Nutikella pakend

Mi Watch Li Bai on nutikella jaoks kujundatud pakend. Karp on valmistatud paberist ja mahutab paberimassist aluse, mistõttu plasti ei kasutata. Pakendi numbrilaua alale on kantud kolmemõõtmeline hologramm. Karpi eri nurkade alt vaadates näivad veelained voolavat. Reljeeftrükk ja eritint taasloovad numbrilaua ning rihma välimuse ja tekstuuri. Kell asetseb aluse kõrgendatud osal, mitte süvendis, mistõttu näib kell hõljuvat. Pakendi mõõtmed on 295 × 79 × 49 millimeetrit.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Mi Watch Li Bai Nutikella pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mi Watch Li Bai Nutikella pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mi Watch Li Bai Nutikella pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Mõõtmed ja pakend: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Sildid: Smart watch, packaging, 3D hologram, black, technology
Tootmistehnoloogia: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Disainiülesanne: The packaging design of Mi Watch stands out its characteristics of high technology.
Uurimistöö: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiratsioon: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Projekti kestus: December 2019 in Beijing and finished in February in Beijing, China.
Tööprotsess: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patendid: Copyrights belong to Xiaomi, 2020
Meeskonnaliikmed: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Piltide autorid: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han