Disainilahendus Mitu Hambaharja pakend, autor Xiaomi

Disainilahendus Mitu Hambaharja pakend, mille autor on Xiaomi, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Mitu Hambaharja pakend

disainer: Xiaomi

Klient: Xiaomi

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Mitu Hambaharja pakend

Mitu on laste jaoks mõeldud helivõngetega elektrilise hambaharja pakend. Karp on valmistatud paberist ega sisalda plastikut. Pindu katavad koomiksielemendid ja lasteillustratsioonid, nii et lahtipakkimine meenutab pildiraamatu lugemist. Väljatõmmatav sahtel paljastab kastikest avades pildiseeria, mis liigub hambaaugust hambakatuni ja lõpuks säravate hammasteni. Pärast lahtipakkimist saab karpi hoida pildiraamatu või mänguasjana. Pakend kaitseb hambaharja ja aitab lastel tekitada huvi hammaste pesemise vastu.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Mitu Hambaharja pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mitu Hambaharja pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mitu Hambaharja pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Mi Kids Sonic Electric Toothbrush features an interactive brushing animation that children can learn from the app. Packaging, as an inseparable part of the product, is characterized by cartoon elements and children illustrations. Thus, it is exactly the same as children are reading a picture book or playing a kid’s game while unpacking the product. The packaging turns itself into a game box, bringing children an eye-catching interactive experience and providing more fun and entertainment.
Mõõtmed ja pakend: This is a plastic-free box and is made of paper. Package size (L x W x H): 195x91.5x63mm.
Sildid: Kids, Toothbrush, Technology, Blue, Electronic
Tootmistehnoloogia: The packaging is a plastic-free box and is made of paper.
Disainiülesanne: As a result of the distinctive design philosophy, the packaging is not only used for protecting the product but also tuned into an illustration book or a toy that kids can play with even they finish unpacking. In this way, children can create interest in favoring this product, as well as brushing their teeth. As electronic product packaging, this box is plastic-free and is made only of paper.
Uurimistöö: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly. To prevent from hurting their delicate mouth, 3 modes are available for your kids based on their ages. The empowered motor helps kids thoroughly clean every corner of their mouth; however, reminders of brushing time and intensity are always with you. Amazingly, the brush can play a song during brushing. What’s more, kids can access to the vivid brushing details step by step, and get the virtual rewards from the app.
Inspiratsioon: Equipping with the soft brush head and bristles, Mi Kids Sonic Electric Toothbrush is specially designed for children to develop their interest in brushing teeth and to help them learn how to brush teeth properly.
Projekti kestus: December 2019 Beijing and finished in February in Beijing, China.
Tööprotsess: The cartoon elements and children illustrations are applied as one of the packaging strategies to better communicate with kids, making the packaging vivid and enjoyable. The packaging adopts a pull-out drawer, displaying images switched from tooth decay on the teeth to the dental plaque, then finally to the shiny teeth when sliding open the box. It is a plastic-free box and is made of paper.
Patendid: Copyrights belong to Xiaomi, 2020
Meeskonnaliikmed: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Illustrator: Yan Ni
Packaging Structure Designer: Zhizhuang Song
Piltide autorid: Image #1:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Weijie Jiang, Photographer Yukun Han