Disainilahendus Nong Li Õlle pakend, autor China Resources Snow Breweries

Disainilahendus Nong Li Õlle pakend, mille autor on China Resources Snow Breweries, on kõrgelt hinnatud 2025 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PlaatinaPakend· 2025

Nong Li Õlle pakend

disainer: China Resources Snow Breweries

Klient: China Resources Snow Breweries

Auhind Plaatinaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Nong Li Õlle pakend

Nong Li on õllepakendi disain, mis on inspireeritud Vana-Hiina Yangshao kultuurist. Pudeli kuju lähtub Shuang Er Ni Yust, salamandrikala mustriga keraamilisest anumast, mida kasutati selles varajases kultuuris alkoholianumana. Musta keraamika käsitööoskus on ühendatud traditsioonilise klaasivormiga ning tume värv kaitseb õlut valguse ja temperatuurimuutuste eest. Geomeetrilised mustrid lisavad visuaalset huvi ja tagavad kindla haarde. Kork kujutab Vana-Hiina toostirituaali nelja sammu: maitse, paku, vasta ja tasu samaga.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Nong Li Õlle pakend on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Nong Li Õlle pakend väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Nong Li Õlle pakend on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Mõõtmed ja pakend: product dimensions, 355 mm x 355 mm x 120 mm
Sildid: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Tootmistehnoloogia: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Disainiülesanne: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Uurimistöö: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspiratsioon: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Projekti kestus: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Tööprotsess: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Meeskonnaliikmed: Qiguang Li, Celine Zhou, Yan Yang