Disainilahendus Ningxiahong Rock Painting Bronze Script Likööri Pudel, autor Sunkiss Design Team

Disainilahendus Ningxiahong Rock Painting Bronze Script Likööri Pudel, mille autor on Sunkiss Design Team, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Ningxiahong Rock Painting Bronze Script Likööri Pudel

disainer: Sunkiss Design Team

Klient: The Ningxiahong Wolfberry Liquor

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Ningxiahong Rock Painting Bronze Script Likööri Pudel

Helani mägede kivimaalid esindavad Hiina kultuuri ja Ningxia kuulsat kultuuripärandit, samas kui pronksist skript on valmistatud pronksnõudest. Seetõttu ühendab Designer need kaks esinduslikku elementi pudeli pakendikujunduse põhisümbolitena ja integreerib selle toote Hiina traditsioonilise kultuuriga, et selle tootega kallimate tarbijate kultuurilist identiteeti parendada.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Ningxiahong Rock Painting Bronze Script Likööri Pudel on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Ningxiahong Rock Painting Bronze Script Likööri Pudel peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Ningxiahong Rock Painting Bronze Script Likööri Pudel rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
Mõõtmed ja pakend: Bottle volume 750ml,high 270mm,the widest diameter 105mm
Sildid: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
Tootmistehnoloogia: The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
Disainiülesanne: Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
Uurimistöö: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
Inspiratsioon: The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
Projekti kestus: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Tööprotsess: Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
Meeskonnaliikmed: Design Leader: Zhou Hong; Design Director: Wu Changzhi