Disainilahendus Ningxiahong Reign Title Likööri Pudel, autor Sunkiss Design Team

Disainilahendus Ningxiahong Reign Title Likööri Pudel, mille autor on Sunkiss Design Team, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2020

Ningxiahong Reign Title Likööri Pudel

disainer: Sunkiss Design Team

Klient: The Ningxiahong Wolfberry Liquor

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Ningxiahong Reign Title Likööri Pudel

Kombinatsioon "toode + kalligraafia + valitsemispealkiri" loob eristatava visuaalse identiteedi. Valitsuse pealkiri on heatahtlik sõna, mis annab hea soovi. Kui seda tootepakendile kalligraafiana kantakse, on sellel klassikalise hiina kultuuri jäljend ja sotsiaalne omadus ning tarbijale antakse toote soodsad õnnistused, nii et tarbijatel on joomise osas rohkem rääkida .

Tunnustus

Auhinnast Pronksauhind A' Design Award

Ningxiahong Reign Title Likööri Pudel on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Ningxiahong Reign Title Likööri Pudel peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Ningxiahong Reign Title Likööri Pudel rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Mõõtmed ja pakend: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Sildid: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Tootmistehnoloogia: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Disainiülesanne: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Uurimistöö: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspiratsioon: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Projekti kestus: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Tööprotsess: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Meeskonnaliikmed: Design Leader: Zhou Hong; Design Director: Wu Changzhi