Disainilahendus Bioo Biotehnoloogiline Lamp, autor Kutuko Studio

Disainilahendus Bioo Biotehnoloogiline Lamp, mille autor on Kutuko Studio, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Filmi, video ja animatsiooni disain.

KuldFilm· 2023

Bioo Biotehnoloogiline Lamp

disainer: Kutuko Studio

Klient: Kutuko Studio S.L.

Auhind Kuldauhind A' Design Award kategoorias Film

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Värvid

Disain

Teosest Bioo Biotehnoloogiline Lamp

Bioo, bioloogiline lüliti. Lamp, mis aktiveerub säästvatest materjalidest (nt keraamikast ja korgist) loodud taustvalgustusega potil asuva taime puudutamisel. See on Bioo lux, ehe, mis andis võimaluse luua visuaalset kunsti ja mõjuvat loovust, mis sobiks selle uue turule toomise uuenduste ja tehnoloogiaga. Algusest peale oli eesmärk selge – luua suurejooneline, elegantne ja esteetiline video.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Bioo Biotehnoloogiline Lamp on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Bioo Biotehnoloogiline Lamp peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Bioo Biotehnoloogiline Lamp tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Mõõtmed ja pakend: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Sildid: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Tootmistehnoloogia: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Disainiülesanne: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Uurimistöö: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Inspiratsioon: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Projekti kestus: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Tööprotsess: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patendid: Kutuko Studio S.L.
Meeskonnaliikmed: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Piltide autorid: Boutique Visual Kutuko Studio, Bioolux, 2021