Disainilahendus Portal Beoplay Reklaamikampaania, autor Kutuko Studio

Disainilahendus Portal Beoplay Reklaamikampaania, mille autor on Kutuko Studio, on kõrgelt hinnatud 2023 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Filmi, video ja animatsiooni disain.

PlaatinaFilm· 2023

Portal Beoplay Reklaamikampaania

disainer: Kutuko Studio

Klient: Kutuko Studio SL

Auhind Plaatinaauhind A' Design Award kategoorias Film

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Värvid

Disain

Teosest Portal Beoplay Reklaamikampaania

See on kampaania oma Beoplay Portali kõrvaklappide reklaamimiseks. Striimijad jagasid lavastust, et see leviks. Väite Heli, mis kujundab teie maailma, alusel pidid nad looma 5 stsenaariumi, mis viitasid videomängutööstuse kategooriatele. Lisaks suurepärasele visuaalsele mõjule tõsteti elamus igasse kaadrisse peidetud fetišiobjektide asukoha konkursile. Meeskond seisis silmitsi mitmest stsenaariumist koosneva disainiga, mille peategelane oli toode ja selle kasutamise kogemus.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Portal Beoplay Reklaamikampaania on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Portal Beoplay Reklaamikampaania väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Portal Beoplay Reklaamikampaania on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Mõõtmed ja pakend: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Sildid: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Tootmistehnoloogia: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Disainiülesanne: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Uurimistöö: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Inspiratsioon: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Projekti kestus: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Tööprotsess: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patendid: Kutuko Studio SL
Meeskonnaliikmed: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Piltide autorid: Boutique Visual Kutuko Studio, Beoplay Portal, 2022