Disainilahendus Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm, autor Digital Panorama

Disainilahendus Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm, mille autor on Digital Panorama, on kõrgelt hinnatud 2021 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Filmi, video ja animatsiooni disain.

PlaatinaFilm· 2021

Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm

disainer: Digital Panorama

Klient: Digital Panorama

Auhind Plaatinaauhind A' Design Award kategoorias Film

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Värvid

Disain

Teosest Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm

Grundig Heinzelmann Limited Edition on reklaamanimatsioonifilm, mis on loodud ajaloolisest disainist inspireeritud raadio jaoks. Heinzelmanni raadio tuli turule 1946. aastal puidust korpusega raadiona, mis oli ehitatud ilma lampideta. Film tõlgendab seda pärandit uuesti läbi maailma, kus puit ja harjatud metall on omavahel harmoonias. Kõik elemendid modelleeriti ja animeeriti kolmemõõtmelises ruumis arvutigraafika abil. Film kestab kuuskümmend sekundit täiskõrglahutuses ning lõpeb ruumis, kus valitseb retro, kuid samas moodne atmosfäär.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Grundig Heinzelmann Limited Edition Reklaamanimatsioonifilm on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Mõõtmed ja pakend: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Sildid: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Tootmistehnoloogia: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Disainiülesanne: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Uurimistöö: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiratsioon: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Projekti kestus: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Tööprotsess: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patendid: Copyrights belong to Arcelik A.S, 2019
Meeskonnaliikmed: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Piltide autorid: Video Credits: Emre GOREN