Disainilahendus Future of Banking Selgitav Liikumisgraafika, autor Moree Wu

Disainilahendus Future of Banking Selgitav Liikumisgraafika, mille autor on Moree Wu, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Filmi, video ja animatsiooni disain.

HõbeFilm· 2022

Future of Banking Selgitav Liikumisgraafika

disainer: Moree Wu

Klient: Julius Baer

Auhind Hõbeauhind A' Design Award kategoorias Film

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Värvid

Disain

Teosest Future of Banking Selgitav Liikumisgraafika

Pr Wu lõi selle video Julius Baeri jaoks, et selgitada potentsiaalsele investorile nende uue digitaalse toote töömeetodit. Alates kontseptsioonist, süžeeskeemist, stiiliraamide kujundamisest ja lõpetades animatsiooniga, sai ta aru, kuidas visualiseerida erinevust raske töövoo, digitaliseerimise ja uue ajastu vahel. Ta lisas unikaalsuse suurendamiseks visuaalseid metafoore. Loovat mõtlemist ja tehnikaid kasutati selge loojutustuse ja visuaalsete atraktsioonidega video loomiseks. See video näitas, millist ilusat tulevikku uus digitoode toob.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Future of Banking Selgitav Liikumisgraafika on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Future of Banking Selgitav Liikumisgraafika peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Future of Banking Selgitav Liikumisgraafika on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Julius Baer approached Ms. Wu to create a motion graphic video to explain and promote their digital product for their potential investors. She produced a nearly two mins length video to emphasize the benefits of Digitization of Banking. This video used many visual metaphors, vividly told a story about how the product help people working more efficiently, more comfortably when they deal with banking problems. It also showed how the product helped to enter a new digital era with full enjoyment.
Mõõtmed ja pakend: 1920 x 1080 HD Video
The whole video is created by a computer. Many new technologies(Adobe suite, the way I collect references, etc) helped me achieve ideas that would have taken a lot of time in a traditional way.
Sildid: Motion Graphics, Animation, Cel Animation, Styleframe, Video
Tootmistehnoloogia: Storyboarding, Conceptual Visualization, Storytelling, Graphic Design, Illustration, Motion Graphics, Cel animation, AE Animation
Disainiülesanne: The hardest part of this project for me is time management. It's not easy to work storyboard, design, animation all by myself with tons of communications between clients and I. By solving this problem I used the "GTD(get things done)" method and it helps me to finish the whole piece in an efficient way.
How to create a clear storytelling structure with interesting visual metaphors is another big challenge. After a lot of research work with a huge amount of references, the end result was a very satisfying one for both the client and myself.
Uurimistöö: This is a video about "digitalization", I needed to collect a lot of information from other animations and infographics on how data works and how they being transferred. In the meanwhile, the comparison between the look of some tools in our real life and the look of them in the digital world(UI) also inspired me. In addition, the look and the behaviors of office workers(especially ladies) helped me create the characters in this video.
Inspiratsioon: All great user interfaces from different apps and how they are using digitalization to help people live an easier life is one of my biggest inspirations. I learned to use camera movement to tell a story and how to build a clear story through efficient storytelling from all beautiful animations and motion graphic videos. When I did designs, I always got inspired by minimalist modern art.
Projekti kestus: The project started in December 2019 in New York and finished in March 2020 in New York.
Tööprotsess: All my commercial projects start with communication with clients. The client and I settled down the script before creating the storyboards. Storyboards need to decide the storytelling structure, narrative clarities, and camera movement. Then I started design styleframes for every shot. In this phase, I needed to make sure each styleframes were visually attractive without misunderstanding. After the design phase, the animation was executed. Everything came to life and came together as a whole piece at the moment.
Meeskonnaliikmed: Moree Wu
Piltide autorid: Image #1: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.
Image #2: creator Moree Wu, Digitization of Banking, 2019.