Disainilahendus Customized Farmland Primaarne funktsioon: Mobiilirakendus, autor Xiaoshuai Jing and Huicong Hu

Disainilahendus Customized Farmland Primaarne funktsioon: Mobiilirakendus, mille autor on Xiaoshuai Jing and Huicong Hu, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Mobiiltehnoloogiate, rakenduste ja tarkvara disain.

HõbeMobiil· 2021

Customized Farmland Primaarne funktsioon: Mobiilirakendus

disainer: Xiaoshuai Jing and Huicong Hu

Klient: Harbin Institute of Technology, Shenzhen

Auhind Hõbeauhind A' Design Award kategoorias Mobiil

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Kinnita auhinna staatus disainile #120095

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Värvid

Disain

Teosest Customized Farmland Primaarne funktsioon: Mobiilirakendus

Kohandatud põllumaa on mobiilirakendus põllumaa veebipõhiseks rentimiseks. Rakendus ühendab Hiinas linnakasutajad maapiirkonna maa ja inimressurssidega. Pakutakse kuut moodulit: maa rentimine, põllumajandus, maaturism, 5G otseülekanne, veebipõhine kauplemine ja veebipõhine annetamine. Kasutajad sirvivad kaarti, valivad lähedal asuva maa ja vaatavad, milliseid kultuure seal kasvatada saab. Otsevideo näitab taimede kasvu reaalajas ning võimalik on broneerida farmi külastusi kohapeal. Koristatud saaki saab müüa teistele kasutajatele või annetada platvormi kaudu.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Customized Farmland Primaarne funktsioon: Mobiilirakendus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Customized Farmland Primaarne funktsioon: Mobiilirakendus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Customized Farmland Primaarne funktsioon: Mobiilirakendus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Mõõtmed ja pakend: Designed for the iOS System
Sildid: Interface, Interaction Design, Visual Communication, User Experience
Tootmistehnoloogia: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Disainiülesanne: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Uurimistöö: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiratsioon: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Projekti kestus: The project started in December 2019 and finished in September 2020 in Shenzhen.
Tööprotsess: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Meeskonnaliikmed: Xiaoshuai Jing
Huicong Hu
Piltide autorid: Images by Xiaoshuai Jing, Huicong Hu, 2021