Disainilahendus Burning Tea Joogipudeli pakendus, autor Genki Forest

Disainilahendus Burning Tea Joogipudeli pakendus, mille autor on Genki Forest, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2021

Burning Tea Joogipudeli pakendus

disainer: Genki Forest

Klient: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Burning Tea Joogipudeli pakendus

Burning Tea on pudelisse pakendatud teejoogi pakendidisain. Pudel on valmistatud PET-materjalist, mis on kerge ja läbipaistev ning löögikindel plastik. Etikett on peamiselt must-valge, esiküljel on kuldne leegisümbol, mis muudab toote rahvarohketel riiulitel hõlpsasti märgatavaks. Kaubamärgi nimi on kirjutatud iidse Hiina ametliku kirjastiili tähemärkidega. Pudela laius on 66 mm ja kõrgus 220 mm. Pudela keskosa on sissepoole kaardunud, et seda oleks lihtsam haarata, ning rõngakujuline põhi tagab stabiilsuse. Taustavärvid tähistavad erinevaid maitseid.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Burning Tea Joogipudeli pakendus on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Burning Tea Joogipudeli pakendus peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Burning Tea Joogipudeli pakendus on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Mõõtmed ja pakend: Width 66mm x Height 220mm
Sildid: Branding, Packaging, bottle, 3D, water
Tootmistehnoloogia: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Disainiülesanne: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Uurimistöö: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiratsioon: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Projekti kestus: The project started in June 2017.
Tööprotsess: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Meeskonnaliikmed: Xiaochen Liu
Chu Xu
Piltide autorid: Xiaochen Liu