Press Release
Wen Liu Is Honored with the A' Design Award for Jinzhongzi Baijiu Packaging in Packaging Design
Wen Liu honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Jinzhongzi Baijiu Packaging by Wen Liu, designed for Shenzhen Oracle Creative Design Co.,Ltd.. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Jinzhongzi Baijiu Packaging
Jinzhongzi is a packaging design for a premium baijiu produced in Anhui Province, China. The spirit is presented in a crystal glass bottle whose lower part is wrapped in woven bamboo strips and finished with a spray-painted coating. The bamboo weave refers to the traditional storage method of the brand, in which bamboo strips are woven around specially treated jars used for aging the liquor. The bottle measures 145 by 115 by 275 millimeters. The woven detail adds a tactile quality to the package and supports the identity of the brand.
Award Record
This recognition makes Wen Liu a winner of 36 A' Design Awards. The awards span the editions from 2019 - 2020 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/173074
- A' Design Award Page: https://competition.adesignaward.com/173074
- Media Showcase: https://www.designnewsroom.com/!173074
- Laureate Profile: https://dezigners.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jinzhongzi Baijiu Packaging
- Function
- Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Rosy Brown, Peru, Dark Olive Green and Gray
- Images
- 5
- Client
- Shenzhen Oracle Creative Design Co.,Ltd.
The Recognition
- Laureate
- Wen Liu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #173074
Credits
- Team
- Creative Director：Wen Liu and Design Executor：Maoxiang Pan，Xiangdong Yuan
Design Details
- Unique Properties
- This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
- Inspiration
- The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
- Research
- Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
- Challenge
- The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
- Realization and Technology
- This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
- Operation and Interaction
- The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
- Project Duration and Location
- March 2024, Shenzhen, China
- Keywords
- Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
