Press Release
Efsane Selin Erdogan Is Honored with the Bronze A' Design Award for Dreams Playing Cards in Graphics, Illustration and Visual Communication Design
Efsane Selin Erdogan acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2026 /DesignNewswire/ Dreams Playing Cards by Efsane Selin Erdogan, designed for Studioefs, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Dreams Playing Cards
Dreams is a conceptual deck of playing cards that explores the relationship between architecture and art through visual narratives. Each card presents a creative figure and shows how imagination moves across disciplines. The deck is intended for play, learning and display. The first edition features Le Corbusier, Ludwig Mies van der Rohe, Rene Magritte and Salvador Dali, combining modernist architecture with surrealist art. The 52 cards are offset printed on 300 gsm carbon core paper and individually die cut. The box is made of rigid cardboard wrapped in textured paper.
About Efsane Selin Erdogan
STUDIOEFS is a multidisciplinary design studio where architecture, interior, and product design converge to create environments defined by to create environments defined by thoughtful complexity, spatial clarity, and timeless identity. Every project is conceived not just as a structure, but as a story, an immersive experience shaped by contemporary form, strong geometry, and a deep understanding of the client's nature. Our philosophy transcends conventional creation; we craft spatial narratives that harmonize form, function, and materiality, elevating each project into a compelling dialogue between design and human experience.
Award Record
This recognition makes Efsane Selin Erdogan a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/173381
- A' Design Award Page: https://competition.adesignaward.com/173381
- Media Showcase: https://www.designnewsroom.com/!173381
- Laureate Profile: https://dezigners.org/d/368091
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dreams Playing Cards
- Function
- Playing Cards
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Olive Drab, Peru, Gainsboro and Dim Gray
- Images
- 5
- Client
- Studioefs
The Recognition
- Laureate
- Efsane Selin Erdogan
- Country
- Turkiye
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #173381
Credits
- Team
- Ismail Sertac Yılmaz
Design Details
- Unique Properties
- Dreams Playing Card is a conceptual deck that unites architecture and art two refined expressions of imagination. Each card reintroduces a pioneering figure through visual storytelling, inviting users to explore how imagination evolves across disciplines. Designed as a multidisciplinary experience, the deck blends cultural heritage, play, and interaction into a design object that is made to be played, learned from, and displayed.The first edition features Le Corbusier, Mies van der Rohe, Rene Magritte, and Salvador Dali, where rational modernism meets surrealist imagination in a playful dialog.
- Inspiration
- Dreams Playing Cards was born from a desire to make the memory of architecture and art more accessible and interactive. The project aims to build a contrasting dialogue between the rational minds of architects like Le Corbusier and Mies van der Rohe, and the surreal visions of artists like Salvador Dali and Rene Magritte placing the transformative power of imagination at its core. It offers a collectible experience where thought turns into play and visual narrative.
- Research
- The research began with imagining the artists and architects of the Bauhaus era as friends, even though they did not live in the same period. Based on the principles of art, craft, and architecture from that time, the process involved exploring their most significant projects and symbols from their lives through collage techniques. This approach helped us understand their creative processes and shape the design of Dreams Playing Cards.
- Challenge
- The main challenge was to create a concept that contributes to collective memory through design. I observed short attention spans and explored learning through play for adults. Another challenge was curating iconic figures with strong contrasts like modern architecture and surrealism. Ensuring long-lasting paper quality was also critical. These very challenges ultimately defined the project’s originality.
- Realization and Technology
- The cards are printed on 300 gsm carbon core playing card paper by Koehler, a premium German brand known for its high opacity and durability. This material is commonly used in professional grade decks for its flexibility and non transparency. Produced using offset printing, each card is individually die cut. The box is made from rigid cardboard and wrapped in custom designed textured paper for a refined finish.
- Operation and Interaction
- The Dreams Playing Cards deck is designed for both intellectual and tactile engagement. Users interact with the deck card by card, discovering characters that bridge art and architecture. The experience encourages users to reflect on each card's symbolism, engage in conversations, and learn through play. The cards foster deeper exploration of cultural memory and creative imagination, turning the act of learning into an interactive, shareable, and enjoyable experience.
- Project Duration and Location
- The project began in November 2024 in Izmir, Turkey, and was launched for sale in April 2025. It combines architects and artists with collectible design to create an interactive and educational experience.
- Specifications
- Deck Content: 52 cards Card Size: 73 × 103 mm Card Material: 300 gsm Koehler carbon core premium playing card paper Promotional Booklet: 98 pages, A6 size (10.5 × 14.8 cm) Box Dimensions: 18.2 × 14.4 cm Color Variants: Available in 3 color options Print Finish: High-durability, non-transparent matte surface
- Keywords
- playing cards, architect, artist, cultural memory, multidisciplinary, narrative design, storytelling deck, play, learn, display, collectible series, playful learning
