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Bronze Graphic · 2026

Dreams Playing Cards

by Efsane Selin Erdogan

  • Bronze A' Design Award 2026 in Graphic
  • CLIENT: Studioefs
  • Estimated Number of Design Views: 8,374
  • Verification code 555EA60EE9 · Verify this award
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About Dreams Playing Cards

Dreams is a conceptual deck of playing cards that explores the relationship between architecture and art through visual narratives. Each card presents a creative figure and shows how imagination moves across disciplines. The deck is intended for play, learning and display. The first edition features Le Corbusier, Ludwig Mies van der Rohe, Rene Magritte and Salvador Dali, combining modernist architecture with surrealist art. The 52 cards are offset printed on 300 gsm carbon core paper and individually die cut. The box is made of rigid cardboard wrapped in textured paper.

About the Bronze A' Design Award

Dreams Playing Cards is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Dreams Playing Cards is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Dreams Playing Cards splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Press Kit

Unique Properties
Dreams Playing Card is a conceptual deck that unites architecture and art two refined expressions of imagination. Each card reintroduces a pioneering figure through visual storytelling, inviting users to explore how imagination evolves across disciplines. Designed as a multidisciplinary experience, the deck blends cultural heritage, play, and interaction into a design object that is made to be played, learned from, and displayed.The first edition features Le Corbusier, Mies van der Rohe, Rene Magritte, and Salvador Dali, where rational modernism meets surrealist imagination in a playful dialog.
Dimensions & Packaging
Deck Content: 52 cards
Card Size: 73 × 103 mm
Card Material: 300 gsm Koehler carbon core premium playing card paper
Promotional Booklet: 98 pages, A6 size (10.5 × 14.8 cm)
Box Dimensions: 18.2 × 14.4 cm
Color Variants: Available in 3 color options
Print Finish: High-durability, non-transparent matte surface
Tags
playing cards, architect, artist, cultural memory, multidisciplinary, narrative design, storytelling deck, play, learn, display, collectible series, playful learning
Production Technology
The cards are printed on 300 gsm carbon core playing card paper by Koehler, a premium German brand known for its high opacity and durability. This material is commonly used in professional grade decks for its flexibility and non transparency. Produced using offset printing, each card is individually die cut. The box is made from rigid cardboard and wrapped in custom designed textured paper for a refined finish.
Design Challenge
The main challenge was to create a concept that contributes to collective memory through design. I observed short attention spans and explored learning through play for adults. Another challenge was curating iconic figures with strong contrasts like modern architecture and surrealism. Ensuring long-lasting paper quality was also critical. These very challenges ultimately defined the project’s originality.
Research
The research began with imagining the artists and architects of the Bauhaus era as friends, even though they did not live in the same period. Based on the principles of art, craft, and architecture from that time, the process involved exploring their most significant projects and symbols from their lives through collage techniques. This approach helped us understand their creative processes and shape the design of Dreams Playing Cards.
Inspiration
Dreams Playing Cards was born from a desire to make the memory of architecture and art more accessible and interactive. The project aims to build a contrasting dialogue between the rational minds of architects like Le Corbusier and Mies van der Rohe, and the surreal visions of artists like Salvador Dali and Rene Magritte placing the transformative power of imagination at its core. It offers a collectible experience where thought turns into play and visual narrative.
Project Duration
The project began in November 2024 in Izmir, Turkey, and was launched for sale in April 2025. It combines architects and artists with collectible design to create an interactive and educational experience.
Operation Flow
The Dreams Playing Cards deck is designed for both intellectual and tactile engagement. Users interact with the deck card by card, discovering characters that bridge art and architecture. The experience encourages users to reflect on each card's symbolism, engage in conversations, and learn through play. The cards foster deeper exploration of cultural memory and creative imagination, turning the act of learning into an interactive, shareable, and enjoyable experience.

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