Press Release
Silver A' Design Award in Toys, Games and Hobby Products Design Goes to Eyero Star Ai Companion by Shifeng Culture Development Co., Ltd.
Shifeng Culture Development Co., Ltd. recognized for toys, games and hobby products design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2026 /DesignNewswire/ Eyero Star Ai Companion by Shifeng Culture Development Co., Ltd. has been granted the Silver A' Design Award in the Toys, Games and Hobby Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Eyero Star Ai Companion
Eyero Star is a smart outdoor exploration device for children. The star shaped body measures 60 by 60 by 25 millimeters and is made of durable ABS plastic with rounded edges and a smooth surface. A photo taken with the front camera is identified by the internal artificial intelligence, which gives a spoken explanation. Spoken questions are also answered, and a companion application turns photos into personalized stories. An LED energy bar shows time spent outdoors, and gamified challenges invite closer observation.
About Shifeng Culture Development Co., Ltd.
Founded in 1992, Shifeng Culture Development Co., Ltd. is a national high-tech enterprise driven by the dual engines of technology and culture. It operates in three core sectors—toys, new energy, and gaming—serving clients in numerous countries and regions. Shifeng is pivoting towards smart toy solutions by integrating AI, highlighted by the launch of "Feifeitu". The company boasts a diverse portfolio featuring proprietary and licensed IPs. Currently, Shifeng focuses its R&D efforts on fun tools, emotional companionship, and growth guidance, aiming to deliver more engaging user experiences by infusing toys with interactive technology.
Award Record
This recognition makes Shifeng Culture Development Co., Ltd. a winner of 1 A' Design Award.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://dezigners.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/181799
- A' Design Award Page: https://competition.adesignaward.com/181799
- Media Showcase: https://www.designnewsroom.com/!181799
- Laureate Profile: https://dezigners.org/d/380481
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Eyero Star Ai Companion
- Function
- Ai Companion
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Lavender, Light Gray, Silver, Dark Gray and Brown
- Images
- 5
The Recognition
- Laureate
- Shifeng Culture Development Co., Ltd.
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #181799
Credits
- Team
- Peichun Weng, Tao Du, Yijie Ji, Fang Gao, Jie Shi
Design Details
- Unique Properties
- This product is a smart companion for children exploring the outdoors. Kids simply snap a photo, and the internal AI quickly identifies and explains it aloud, acting as a personal nature guide that helps them learn about the world instantly. The device also automatically tracks time and routes, generating highlight reels and suggestions to support reflection. Features like an energy bar that visualizes active duration and gamified challenges further boost curiosity and a sense of achievement.
- Inspiration
- Drawing inspiration from the gentle, protective image of a star, the device features a sleek, plump star shape that feels friendly and playful, building a warm emotional bond as a personal guardian star. The front camera, designed like a friendly eye, makes it feel less like a utilitarian piece of technology but more like a curious friend ready to explore the world alongside children.
- Research
- The outdoors is a world of wonder for enlightenment education. Yet young explorers are still learning to make sense of what they see and often need a parent nearby to explain, which limits their freedom and eagerness to explore. Eyero Star steps in as a trusted companion, using AI to answer their questions accurately in real time so children can learn by exploring on their own. Features like two way calling and location tracking give parents peace of mind while keeping outdoor adventures safe.
- Challenge
- The key challenge was making outdoor exploration truly engaging. To this end, the device features a UV sensor that tracks sunlight exposure in real time, while its LEDs create a dynamic energy bar, indicating how long kids have been outside and encouraging kids to stay active in nature through positive visual feedback. Gamified challenges, such as finding a red leaf, invite closer observation, boosting their sense of achievement and fueling curiosity to explore further.
- Realization and Technology
- Made of durable ABS engineering plastic, the body withstands drops and wear for reliable outdoor use. Every edge is gently rounded to prevent scrapes, and the smooth surface has no burrs, keeping little hands safe and comfortable.
- Operation and Interaction
- On adventures, kids simply snap photos of interesting discoveries, and the internal AI instantly identifies them and provides lively voice explanations. Moreover, it listens and responds to their questions, encouraging independent learning. The companion app turns their photos and interactions into personalized smart stories, helping children reinforce what they have learned through immersive storytelling. The device also plays music and stories, meeting both learning and entertainment needs.
- Project Duration and Location
- The design and development of Eyero Star took place in Shenzhen from October to December 2025, with a planned market launch in June 2026.
- Specifications
- product dimensions, 60 mm x 60 mm x 25 mm
- Keywords
- Product for Children, Smart Outdoor Exploration Device, Cognitive Development, Integrated Camera, AI Image Identification, Diverse Interactions, Adorable Star Shape
