Press Release
Huang Yong Receives the Bronze A' Design Award for Melodic Realm Baijiu Bottle in Packaging Design
Huang Yong recognized for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ Melodic Realm Baijiu Bottle by Huang Yong, designed for Ortho, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Melodic Realm Baijiu Bottle
Melodic Realm is a bottle designed for baijiu, a traditional Chinese spirit. The form is inspired by a Tang Dynasty gilded octagonal cup with musician motifs, and the eight-sided structure is reproduced in ceramic fired at high temperature. A physical vapor deposition coating gives the surface a gold-toned metallic luster with high hardness and good resistance to corrosion. Relief carvings of Han and other musicians run along the eight sides, recalling a scene of music playing from all directions. A clear acrylic case allows display from every side.
About Huang Yong
He is NICE Creative CO;LTD Founder，The member of IAD He is also the Been worked Saatchi & Saatchi Advertising Agency His works had get more than 200 pieces of prizes in IF DESIGN AWARD, The One Show, A'Design Award & Competition, AD STARS, Mexico International Poster Biennial, International Poster Triennial in Lahti, Bolivia International Poster Biennial, Ukraine 4TH BLOCK International Poster Biennial, Germany ANFACHEN Spark Poster Exhibition, The International Reggae Poster, For peace international poster, Graphis Design Annual, The Greatwall awards of China International, Advertising Awards of Beijing International.
Award Record
This recognition makes Huang Yong a winner of 10 A' Design Awards. The awards span the editions from 2014 - 2015 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/182812
- A' Design Award Page: https://competition.adesignaward.com/182812
- Media Showcase: https://www.designnewsroom.com/!182812
- Laureate Profile: https://dezigners.org/d/140994
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Melodic Realm Baijiu Bottle
- Function
- Baijiu Bottle
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sandy Brown, Khaki, Pale Goldenrod, Goldenrod and Light Goldenrod Yellow
- Images
- 5
- Client
- Ortho
The Recognition
- Laureate
- Huang Yong
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182812
Credits
- Team
- Yong Huang
Design Details
- Unique Properties
- Inspired by the Tang Dynasty national treasure "Gilded Octagonal Cup with Musician Motif", this work adopts ceramic to reproduce the classic octagonal structure. It is coated with PVD gilding technology, showing a noble metallic luster and durable texture. The relief carvings of musicians from Han and other ethnic groups undulate along the eight sides, vividly recreating the magnificent scene of "music playing from all directions".
- Inspiration
- Inspired by the Tang Dynasty national treasure "Gilded Eight-Sided Gold Cup with Musician Motif", the bottle shape replicates the classic eight-sided design of the gold cup, recreating the scene of Han and non-Han musicians dancing and playing music, vividly depicting the magnificent movement of "music playing from all directions".
- Research
- Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs" and combining Jiannanchun’s identity as the "National Liquor of the Tang Dynasty", this work recreates the grand banquet scene of "Music from All Directions". It adopts a ceramic base and PVD gilding technology to restore the octagonal shape and musician reliefs, and is equipped with a high-transparency acrylic display case. Through CNC precision carving and high-temperature firing, it integrates the aesthetics of cultural relics with modern craftsmanship, enabling users to dialogue with the Tang Dynasty via touch and taste, and realizing the tangible inheritance of traditional culture.
- Challenge
- The core challenge of this project is to revitalize the millennium-old national treasure in modern design. I. Replica Difficulty: The Tang octagonal gold cup has complex facets and musician patterns. Accurately reproducing its geometry on ceramic, while applying PVD gilding, requires repeated tests on ceramic shrinkage, coating adhesion, and color stability. II. Visual Narrative Difficulty: Translating “music from all directions” into a static object demands undulating reliefs that create dynamic rhythm via light and shadow, letting the bottle resonate with Tang vitality. III.
- Realization and Technology
- This product uses high-white clay fired at 1280℃, accurately restoring the geometric structure of the Tang Dynasty octagonal gold cup. PVD physical vapor deposition technology applies a 2–3μm TiN coating with 2000HV Vickers hardness, presenting 24K gold luster and excellent corrosion and oxidation resistance. The bottle relief is formed by five-axis CNC precision molds. The musician patterns are distributed along the octagonal surface with a texture depth of 0.3–0.5mm, reproducing the engraving style of the Tang Dynasty. The outer packaging adopts high-transmittance PMMA with light transmittance ≥92%, double‑polished for 360° panoramic display.
- Operation and Interaction
- Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs," and incorporating Jiannanchun's identity as the "National Liquor of the Tang Dynasty," this piece recreates the grand Tang Dynasty banquet ceremony of "Music from All Directions." The octagonal design is replicated, with a PVD gilding layer on ceramic, embossed musician motifs, and an acrylic display case. Designers, engineers, and historical consultants collaborated to complete the gilded porcelain bottle. This object serves as a time capsule, allowing users to engage in a dialogue with the Tang Dynasty through touch, sight, and sip, achieving a tangible inheritance of traditional culture.
- Project Duration and Location
- It will be launched in Xi'an, China in March 2025 and conclude in Xi'an, China in January 2026.
