Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid gan Stoked Associates

Mae Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid gan Stoked Associates yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Mewnol.

EfyddMewnol· 2023

Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid

gan Stoked Associates

Cleient: Ajinomoto Malaysia Berhad

Enillydd Gwobr Efydd A' Design Award yn y Categori Mewnol

19,776

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149023

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid

Mae Ajinomoto CEC yn ganolfan ymgysylltu â chwsmeriaid a adeiladwyd o fewn ffatri newydd ym Mandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Mae'r tu mewn yn agor gyda wal fideo LED fawr sy'n cyfarch gweithwyr ac ymwelwyr cyn iddynt fynd i mewn i'r Infoseum. Yna mae twnnel yn arwain ymwelwyr trwy hanes y cwmni, gwasanaethau corfforaethol a chynnyrch. Mae mapio taflunio a system sain yn cefnogi'r ymweliad, ac mae stiwdio goginio yn cynnal sesiynau rhyngweithiol ar flas. Mae llinellau glân, llinol yn atgoffa rhywun o symudiad caws siwgr yn y gwynt.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Ajinomoto Cec Canolfan Ymgysylltu â Chwsmeriaid yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Dimensiynau a Phecynnu: Width 16880mm x Depth 9500mm x Height 3200mm
Tagiau: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Technoleg Cynhyrchu: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Her Dylunio: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Ymchwil: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Ysbrydoliaeth: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Hyd y Prosiect: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Llif Gweithrediad: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Aelodau'r Tîm: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Cydnabyddiaeth Delweddau: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022