Plant Professor Pecynnu Bwyd gan Hangzhou Chancemate Tech Corp.

Mae Plant Professor Pecynnu Bwyd gan Hangzhou Chancemate Tech Corp. yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Dylunio Pecynnu.

EfyddPecynnu· 2023

Plant Professor Pecynnu Bwyd

gan Hangzhou Chancemate Tech Corp.

Cleient: Shanghai Jiashang Information Technology Co., LTD

Enillydd Gwobr Efydd A' Design Award yn y Categori Pecynnu

12,568

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149013

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Plant Professor Pecynnu Bwyd

Mae Plant Professor yn gyfres becynnu ar gyfer brand bwyd sy'n seiliedig ar blanhigion wedi'i anelu at ddefnyddwyr trefol ifanc yn Tsieina. Mae'r ystod yn cwmpasu dwmplins ysgafn, jeli a choffi. Mae arddull weledol wastad yn uno'r gyfres ac yn cyfuno gwybodaeth am gynhwysion a chalorïau i mewn i un system adnabod. Mae patrymau ffigurol a graffeg abstract yn cael eu trefnu mewn dilyniant sy'n fwriadol lac i greu naws hamddenol. Mae labeli ar y blaen yn dangos y brand, y cynnyrch a chymhareb y cynhwysion. Mae'r bocsys cryno wedi'u gwneud o bapur ailgylchadwy gyda deunyddiau argraffu sy'n gyfeillgar i'r amgylchedd ac maent yn ffitio'n hwylus i mewn i fag.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Plant Professor Pecynnu Bwyd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Plant Professor Pecynnu Bwyd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Plant Professor Pecynnu Bwyd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensiynau a Phecynnu: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tagiau: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Technoleg Cynhyrchu: Recyclable paper, environmentally friendly printing materials
Her Dylunio: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Ymchwil: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Ysbrydoliaeth: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Hyd y Prosiect: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Llif Gweithrediad: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Aelodau'r Tîm: Jin Xie