Smoked Trout Imballaghju Alimentariu da Armeanu Creative Studio

U designu Smoked Trout Imballaghju Alimentariu da Armeanu Creative Studio hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu di Imballaghju.

ArgentuImballaghju· 2021

Smoked Trout Imballaghju Alimentariu

da Armeanu Creative Studio

Cliente: Valeputna

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Imballaghju

29,133

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #119796

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Smoked Trout Imballaghju Alimentariu

Smoked Trout hè un dissegnu d'imballaghju per prudutti di pesciu affumicatu. L'imballaghju hè fattu di cartone kraft cù foglia d'oru è vernice selettiva. Un mutivu circulare, una forma di porta medievale aduprata per u taglia di u cartone è un sigillu d'oru facenu riferimentu à a tradizione, à u patrimoniu è à l'ingredienti naturali. U sigillu è a forma di a porta appariscenu in tutta a gamma di prudutti per sprime a cuntinuità. U paccu piegatu misura 11,5 per 25 centimetri. A forma cumpatta permette d'inserisce è di chjude facilmente u prudottu, cusì cum'è un stоccagiu, un trasportu è una prisentazione in scaffale simplici.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Smoked Trout Imballaghju Alimentariu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Smoked Trout Imballaghju Alimentariu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Smoked Trout Imballaghju Alimentariu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensioni è Imballaghju: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Etichette: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Tecnulugia di Pruduzzione: The packaging is made of kraft carton, has golden folio and selective varnishing.
Sfida di Designu: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Ricerca: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Ispirazione: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Durata di u Prugettu: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Flussu Operativu: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Brevetti: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Membri di a Squadra: Armeanu Ana
Armeanu Catalin
Crediti d'Imagine: Main Image and optional images - Armeanu Creative Studio SRL - Romania