Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora od Yuan Jiang and Chen Song

Dizajn Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora od dizajnera Yuan Jiang and Chen Song je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

SrebroEnterijer· 2022

Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora

autor Yuan Jiang and Chen Song

Klijent: SODA Architects

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora

Fragrance Gallery je maloprodajni enterijer za brend parfema u Pekingu, koji se prostire na 314 kvadratnih metara. Prostor je uređen kao umjetnička galerija, a ne kao konvencionalna prodavnica. Ulaz je izgrađen od oko 5.000 recikliranih bočica parfema, formirajući medijsku strukturu koja mijenja boju danju i noću. U glavnoj dvorani, zakrivljena površina duga 20 metara nosi digitalne projekcije tekstura parfema te informacije o historiji i sirovinama. Dizajn kombinuje vizualne, zvučne, mirisne i interaktivne elemente, te vodi posjetioce kroz samostalno vođenu turu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Fragrance Gallery Primarna funkcija: Enterijerski dizajn maloprodajnog prostora je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimenzije i pakovanje: 314 Square Meters
Oznake: Media space, Media integrated store, Digital installation, Fragrance gallery
Tehnologija proizvodnje: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Dizajnerski izazov: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Istraživanje: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspiracija: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Trajanje projekta: The project started in August 2019 and finished in October 2020 in Beijing.
Tok rada: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Članovi tima: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Autorstvo slika: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui