Free Handelsmerkidentiteit deur Fengnan Lin

Die ontwerp Free Handelsmerkidentiteit deur Fengnan Lin is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Yster in die Grafika-, Illustrasie- en Visuele Kommunikasie-ontwerp-kompetisiekategorie.

YsterGrafika· 2022

Free Handelsmerkidentiteit

deur Fengnan Lin

Kliënt: Free

Wenner van die A' Design Award in Yster in die Grafika-kategorie

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Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #135862

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Kleure

Die Ontwerp

Oor Free Handelsmerkidentiteit

Free is 'n handelsmerkidentiteit wat geskep is vir 'n sanitêre inlegprodukmerk. Die logotipe is verfris met 'n effens verhoogde letter F, wat 'n jeugdige en optimistiese houding oordra. Die twee letter e-vorms word geteken as een deurlopende kwashaal en aan mekaar gekoppel. Hierdie saamgevoegde paar is uit die logo onttrek en word as 'n aanvullende grafiese element gebruik, toegepas op besigheidskaartjies, kentekens, dokumentsakke, ekspresbokse en canvassakke. Die dinamiese lyn dui op vryheid en selfuitdrukking. 'n Visuele spesifikasiestelsel hou die identiteit konsekwent en uitbreibaar oor aanlyn en aflyn kanale heen.

Die Erkenning

Oor die A' Design Award in Yster

Free Handelsmerkidentiteit is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Free Handelsmerkidentiteit 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Free Handelsmerkidentiteit word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Afmetings & Verpakking: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Etikette: Brand visual upgrade, Sanitary napkins, GEN Z,
Produksietegnologie: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Ontwerpuitdaging: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Navorsing: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspirasie: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Projekduur: Guangzhou,Guangdong Province,China,July 6,2021
Bedryfsvloei: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Spanlede: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng