Die ontwerp Strong Tiger Sterk Tier deur Tiger Pan is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2022 A' Design Award in Brons in die Verpakkingsontwerp-kompetisiekategorie.

BronsVerpakking· 2022

Strong Tiger Sterk Tier

deur Tiger Pan

Kliënt: Beijing Shunxin Agriculture Holding Co., Ltd.

Wenner van die A' Design Award in Brons in die Verpakking-kategorie

14,731

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #130958

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Strong Tiger Sterk Tier

Boekteks: Sterk Tier is 'n beperkte oplaag verpakkingsontwerp vir 'n Chinese baijiu. Die ontwerp vier die Jaar van die Tier in die Chinese Dieretekens. Die tierkop is in 'n abstrakte vorm geteken, geïnspireer deur 'n samoerai-helm uit die Strydende State-tydperk in Japan. Skerp reguit lyne vorm die bottelliggaam en druk 'n vaste en onbuigsame karakter uit. Die bottel is van glas gemaak, wat glans en tekstuur aan die oppervlak toevoeg en die produk onderskei van keramiekbottels. 'n Helder kleur en 'n duidelike uitleg van inligting help kopers om die produk van ver af te herken.

Die Erkenning

Oor die A' Design Award in Brons

Strong Tiger Sterk Tier is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Strong Tiger Sterk Tier 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Strong Tiger Sterk Tier bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Afmetings & Verpakking: Width 71.5mm x depth 92.5mm x height 393mm
Etikette: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Produksietegnologie: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Ontwerpuitdaging: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Navorsing: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspirasie: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Projekduur: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Bedryfsvloei: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Spanlede: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Beeldkrediete: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan