Guo Cui Wu Du Chinese Baijiu deur Xiongbo Deng

Die ontwerp Guo Cui Wu Du Chinese Baijiu deur Xiongbo Deng is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2023 A' Design Award in Platinum in die Verpakkingsontwerp-kompetisiekategorie.

PlatinumVerpakking· 2023

Guo Cui Wu Du Chinese Baijiu

deur Xiongbo Deng

Kliënt: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Wenner van die A' Design Award in Platinum in die Verpakking-kategorie

7,471,212

Geverifieerde Toekenningswenner

Verifieer Toekenningsstatus vir #141597

Bekyk by A' Design Award Persverklaring Toekenningskenteken

Kleure

Die Ontwerp

Oor Guo Cui Wu Du Chinese Baijiu

Hierdie witspiritusproduk, genaamd Guocui Wudu, is van die Henan-provinsie, China. Die drank word gemaak van vyf tradisionele Chinese medisinale materiale wat geweek en gebrou word. Op die mark bevat mededingende produkte min of meer 'n bietjie druppels wat tydens die brouproses oorgebly het. Daarenteen is die grootste verkoopspunt van hierdie produk dat die suiwerheid van die drank deur verskeie prosesse 'n nul-onreinheidstoestand benader, wat verbruikers 'n sterker gevoel van sekuriteit gee. Daarom het ontwerpers "skoonheid" as die hoofnota van pakketontwerp om die grootste kenmerk te manifesteer.

Die Erkenning

Oor die A' Design Award in Platinum

Guo Cui Wu Du Chinese Baijiu is 'n wenner van die A' Design Award in Platinum, 'n uiters prestigieuse erkenning wat toegeken word aan werklik uitsonderlike, elegante en manjifieke ontwerpe. Platinum-wenners is wonders van skepping, getuienisse van die grense van intellektuele kreatiwiteit, en toon die ongeëwenaarde professionaliteit en vernuf van hul ontwerpers. Daar word verwag dat hierdie ontwerpe die mees bekende werke sal wees wat die estetika van 'n era bepaal, tot die welsyn van die samelewing bydra en die grense van kuns, wetenskap, ontwerp en tegnologie uitbrei. Guo Cui Wu Du Chinese Baijiu toon 'n transendente vlak van uitnemendheid en maak die wêreld ongetwyfeld 'n beter plek met sy voordelige en waardevolle eienskappe. Guo Cui Wu Du Chinese Baijiu is 'n werk wat die A' Design Award in Platinum gewen het en wat begeertes aanwakker, inspireer, opwek, verruk en groot vreugde laat opvlam.

Agter die Ontwerp

Persstel

Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.

Unieke Eienskappe: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Afmetings & Verpakking: Width：130mm x Depth:120mm x Height：300mm
Etikette: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Produksietegnologie: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Ontwerpuitdaging: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Navorsing: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspirasie: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Projekduur: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Bedryfsvloei: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Beeldkrediete: Illustrator:Xiongbo Deng