Iron Packaging · 2020
Family Joy Wine Packaging
by Xu Shihan
- A' Design Award 2020 in Packaging
- CLIENT: Peck Gift
- Estimated Number of Design Views: 9,069
- Verification code 0B52D4DC9A · Verify this award
Colors
About Family Joy Wine Packaging
Family Joy is a wine packaging gift box designed for the Chinese New Year. The illustration on the box shows a family gathered around a round dining table, raising wine glasses together. The scene expresses family reunion and the lively atmosphere of the Spring Festival. The gift box measures 383.5 by 115 by 374 millimeters and is produced with pit paper printing and bronzing. The design links wine culture with the festive season, so the packaged wine is suitable as a gift for relatives and friends.
About the A' Design Award
Family Joy Wine Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Family Joy Wine Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Family Joy Wine Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Press Kit
- Unique Properties
- The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
- Dimensions & Packaging
- 383.5×115×374mm
- Tags
- Family，Happy，Reunion
- Production Technology
- Pit paper printing, bronzing.
- Design Challenge
- Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
- Research
- A package design that attracts and impresses consumers can boost product sales.
- Inspiration
- This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
- Project Duration
- The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
- Image Credits
- Xu Shihan,2019