Bronze Packaging · 2020
Ningxiahong Rock Painting Bronze Script Liquor Bottle
- Bronze A' Design Award 2020 in Packaging
- CLIENT: The Ningxiahong Wolfberry Liquor
- Estimated Number of Design Views: 28,060
- Verification code 8B855BE8F3 · Verify this award
Colors
About Ningxiahong Rock Painting Bronze Script Liquor Bottle
Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from bronze ware. Therefore, Designer combine these two representative elements as the core symbols of cultural identity of the package design of the bottle, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
About the Bronze A' Design Award
Ningxiahong Rock Painting Bronze Script Liquor Bottle is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Ningxiahong Rock Painting Bronze Script Liquor Bottle is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Ningxiahong Rock Painting Bronze Script Liquor Bottle splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- In this upscale product of Ningxiahong, an exterior design of "round sky and square earth, and round outside and square inside" is used, the black main tone is used with red gold dots, and the "rock painting" that represents the origin of East Asian civilization, and the "bronze script" that represents status and class are used as the cultural elements (corresponding to different alcohol concentrations), providing this product with a rich cultural value.
- Dimensions & Packaging
- Bottle volume 750ml,high 270mm,the widest diameter 105mm
- Tags
- Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, rock painting
- Production Technology
- The packing material is porcelain with a matte finish; the rock painting and bronze script elements are made concave-convex, and the logo is subject to gold stamping and decaling.
- Design Challenge
- Our purpose is to solve the brand aging problem, change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image. The challenge of our package design is to find unique cultural elements that resonate spiritually with the audience.
- Research
- The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we began to search for cultural elements expressing the uniqueness of Ningxiahong, and combine them with products to create a new brand identity.
- Inspiration
- The best thing often comes from the very origin!For this product,"rock paintings of the Helan Mountains"implying the "original civilization of mankind" and the "bronze script" on etiquette-representing bronze ware are selected as the core symbols of cultural identity, so this product has a noble soul,and a "spiritual value" brought by profound historical implications.
- Project Duration
- This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
- Operation Flow
- Rock paintings of the Helan Mountains are a representative of Chinese culture and famous cultural heritage of Ningxia, while the bronze script is from etiquette-representing bronze ware. Therefore, we combine these two representative elements as the core symbols of cultural identity, and integrate this product with traditional Chinese culture to improve the cultural identity of high-end consumers with this product.
