Platinum Packaging · 2020
San Liang Jiang Beverage
- Platinum A' Design Award 2020 in Packaging
- CLIENT: Henan Jiumayi Dianzi Shangwu Co., Ltd
- Estimated Number of Design Views: 179,155
- Verification code A0387515A8 · Verify this award
Colors
About San Liang Jiang Beverage
San Liang Jiang is packaging for a liquor inspired by the culture of Sanxingdui, an ancient site in Chinese history. The ceramic bottle takes its form from a bronze human face, and the upper part of the bottle can be used as a cup. Spray paint and gold stamping are applied to the surface, and black is the main colour. The bottle is wrapped in a clay-like material and placed inside a convex tin box measuring 250 by 175 by 100 millimetres. Small shovels, brushes and hammers are included, so the bottle is uncovered like an excavated relic.
About the Platinum A' Design Award
San Liang Jiang Beverage is a Platinum A' Design Award winner, an extremely prestigious recognition granted to truly exceptional, elegant, and magnificent designs. Platinum winners are marvels of creation, testaments to the limits of intellectual creativity, and demonstrate the unmatched professionalism and genius of their designers. These designs are expected to be the most renowned works that define the aesthetics of an era, contribute to the well-being of society, and push the boundaries of art, science, design, and technology. San Liang Jiang Beverage exhibits a transcendent level of excellence and unequivocally makes the world a better place with its advantageous and worthwhile characteristics. San Liang Jiang Beverage is a Platinum A' Design Award-winning work that triggers desires, inspires, excites, delights, and sparks great joy.
Press Kit
- Unique Properties
- The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
- Dimensions & Packaging
- The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
- Tags
- Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
- Production Technology
- The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
- Design Challenge
- In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
- Research
- The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
- Inspiration
- The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
- Project Duration
- The project started in January 2019 and finished in March 2019 in Shenzhen.
- Operation Flow
- The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
- Image Credits
- Image #1 Creator Wen Liu, San Liang Jiang, 2019
Image #1 Creator Xianwen Wu, San Liang Jiang, 2019
Image #1 Creator Weijie Kang, San Liang Jiang, 2019
