Bronze Packaging · 2020
Iridescent Oolong Tea
- Bronze A' Design Award 2020 in Packaging
- CLIENT: Pin Shiang Tea Co., Ltd
- Estimated Number of Design Views: 11,981
- Verification code 1EB82A2FB1 · Verify this award
Colors
About Iridescent Oolong Tea
This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
About the Bronze A' Design Award
Iridescent Oolong Tea is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Iridescent Oolong Tea is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Iridescent Oolong Tea splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
- Dimensions & Packaging
- Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
- Tags
- Iridescent, Tea, Art, Shadow, Light, Packaging design
- Production Technology
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea. - Design Challenge
- In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
- Research
- The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
- Inspiration
- Shadows and lights, virtuality and reality is the main concept of this design.
To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world. - Project Duration
- The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
- Operation Flow
- Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
- Image Credits
- Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao
