Bronze Packaging · 2026
Songfengruo Ancient Tree Black Tea Packaging
- Bronze A' Design Award 2026 in Packaging
- CLIENT: Songfengruo
- Estimated Number of Design Views: 5,982
- Verification code 310DB17307 · Verify this award
Colors
About Songfengruo Ancient Tree Black Tea Packaging
Songfengruo Ancient Tree is a gift box designed for premium black tea. The outer box measures 240 mm by 60 mm by 240 mm and holds three small drawers, each 65 mm by 40 mm by 150 mm. A pine needle symbol was created for the brand and repeated as a tiled pattern on the drawers. Colorless relief printing adds depth to the flat paper. The neatly arranged drawers recall the Chinese folding screen. Dark brown tones and paper with tea fiber and texture express the brand's pursuit of nature, health, and quality.
About the Bronze A' Design Award
Songfengruo Ancient Tree Black Tea Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Songfengruo Ancient Tree Black Tea Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Songfengruo Ancient Tree Black Tea Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
