Bronze Packaging · 2026
Pinar Nature Blend Plant Based Beverage
by Burkan Ciftciguzeli and Ibrahim Gulbas
- Bronze A' Design Award 2026 in Packaging
- CLIENT: B12 Creative Branding
- Estimated Number of Design Views: 7,364
- Verification code 5887C2C1D9 · Verify this award
Colors
About Pinar Nature Blend Plant Based Beverage
Pinar Nature Blend is a packaging design for a family of plant based beverages. The design applies a simple, modern and holistic visual architecture to the herbal beverage category. Natural tones are combined with illustrative elements and photographic images of the contents. A clear hierarchy helps shoppers recognize each variant quickly. Sharp transitions are used instead of soft gradients, so printing on carton surfaces remains clean and consistent. The result reduces visual clutter and separates the product family from competing items on the shelf.
About the Bronze A' Design Award
Pinar Nature Blend Plant Based Beverage is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Pinar Nature Blend Plant Based Beverage is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Pinar Nature Blend Plant Based Beverage splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- Dimensions & Packaging
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- Tags
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
- Production Technology
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- Design Challenge
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- Research
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- Inspiration
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- Project Duration
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- Operation Flow
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.