Silver Packaging · 2026
Zhen Yuan Zeng Baijiu Packaging
by Wen Liu
- Silver A' Design Award 2026 in Packaging
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 36,086
- Verification code 9323B06329 · Verify this award
Colors
About Zhen Yuan Zeng Baijiu Packaging
Zhen Yuan Zeng is a packaging design for an aged baijiu, a traditional Chinese spirit. The bottle is made of ceramic and shaped as a modern version of the traditional liquor jar. Precise geometric facets refine the classic form and reduce its visual weight. The rippled cap refers to the slow aging of the liquor inside the jar. The bottle is wrapped in sulphate paper, which softens the outline and partly conceals the form. The paper is peeled away by the consumer, so the bottle is revealed step by step. The package measures 85 by 85 by 165 millimeters.
About the Silver A' Design Award
Zhen Yuan Zeng Baijiu Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Zhen Yuan Zeng Baijiu Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Zhen Yuan Zeng Baijiu Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
