Silver Packaging · 2025
Seven Hills Whisky Beverage Packaging
- Silver A' Design Award 2025 in Packaging
- CLIENT: Seven Hills Distillery Kft.
- Estimated Number of Design Views: 21,579
- Verification code DF2358EA6F · Verify this award
Colors
About Seven Hills Whisky Beverage Packaging
The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
About the Silver A' Design Award
Seven Hills Whisky Beverage Packaging is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Seven Hills Whisky Beverage Packaging is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Seven Hills Whisky Beverage Packaging is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Press Kit
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Image Credits
- Bence Szabó- A Borfotós