Bronze Graphic · 2025
Espada Selvagem Visual Identity
- Bronze A' Design Award 2025 in Graphic
- CLIENT: Pedro Panetto
- Estimated Number of Design Views: 11,379
- Verification code DBAEF50679 · Verify this award
Colors
About Espada Selvagem Visual Identity
Espada Selvagem is a visual identity for a medieval fencing club in Brazil. The design is inspired by the beasts of ancient heraldry, reinterpreted in a modern way. A jaguar was chosen because the animal is native to Brazil and suggests speed, energy and competitiveness. The spots of the jaguar are formed by circles that also create a sense of movement. The drawing follows the proportion of the golden ratio. The symbol is built in vector format, so the identity can be applied to uniforms, patches, books, medals, flags and social media in many sizes.
About the Bronze A' Design Award
Espada Selvagem Visual Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Espada Selvagem Visual Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Espada Selvagem Visual Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Press Kit
- Unique Properties
- Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.
It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement. - Dimensions & Packaging
- The jaguar design follows the mathematical rule of the golden ratio: 1.618...
The entire project is in vector format, so it can be adapted to any size and proportion. - Tags
- Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
- Production Technology
- The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.
The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though. - Design Challenge
- The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.
The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition. - Research
- Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.
The jaguar was chosen as a symbol that perfectly conveys these elements.
It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location). - Inspiration
- Visual identity for a medieval fencing club.
The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.
It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages. - Project Duration
- This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
- Operation Flow
- The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.
In each context it can be used in a different way.